The global fitness app market was valued at USD 1.1 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 17.6% between 2022 and 2030.
Overview:
We assisted the client in penetrating a niche market with a fitness/sports product. Through this partnership, we were able to develop a unique social engagement platform for our client and engage with other sports and fitness enthusiasts.
Problem Statements:
- Lack of a digital social platform for all levels of fitness/sports enthusiasts
- Need for a platform that focuses on all sports and outdoor activities instead of just one or two.
- Provide a platform for amateur athletes to compete and receive acknowledgment for their accomplishments.
- A platform for service providers, such as coaches, physiotherapists, and nutritionists, that offer expert services in the sports domain.
What did we do?
The Android and iOS apps as well as the backend systems were designed and developed by Divum to enable users to track their athletic activity via smart watches or manually enter data. Consequently, all of their data and accomplishments were accessible, viewable, and easily shareable via the app with family and friends. Users can also share the data via social media channels. (Like Facebook, Instagram)
Platforms Developed:
| Platform | Item | Description |
|---|---|---|
| Android & iOS | Consumer App | An application for the end consumers |
| CMS & Dashboard (Content Management System) & Dashboard) | CMS & Admin Portal | A CMS and admin portal for the admin team |
| Backend | API | A set of backend web services developed to support all the above applications. |
| Infrastructure | Cloud | AWS Infrastructure Setup to aid the complete project. |
Functionalities of the fitness app:
The app socializes fitness tracking. We keep track of your active journey in one place, which you can share with friends.
Here's how it's done:
- Track everything, including runs, rides, hikes, yoga, and more than 30 other sports. Consider the app to be your movement's headquarters. You can also track other sporting activities such as Badminton, Baseball, Basketball, Boxing, Carrom, Chess, Cricket, Cycling, Cycling - BMX, Dancing - General, Dancing - Indian Classical, Equestrian, Fencing, Football ( American ), ,Football ( Soccer ), Golf, Gyming, Gyming - Cross Fit, Gymnastics, Handball, Hockey, Horse Polo, Kabaddi, Martial Arts, Motorsports, Poker, Rock Climbing, Rowing, Rafting, , Rugby, Running, Running - Full Marathoner, Running - Track and Field Events, Running - Iron man, Running - Triathlete, Sailing, Shooting, Skateboarding, Roller Blading, Skiing, Squash, Surfing, Swimming, Table tennis, Tennis, Trekking, Mountaineering, Volleyball, Water polo, Weight lifting, Wrestling and, Yoga.
- Discover anywhere - our routes tool intelligently recommends popular routes based on your preferences using de-identified app data.
- Create a support system - The app is all about celebrating movement. You'll find your community here, where you can support one another.
- Train smarter by gaining data insights into your progress and seeing how you can improve. Your Training Log keeps track of all your workouts.
- Move more safely - share your current location with loved ones outside for added security.
- It is compatible with thousands of apps and devices, so sync your favourites (Apple Watch, Garmin, AmazeFit – you name it).
- Participate in and create challenges - Join millions of people in monthly challenges to achieve new goals, earn digital badges, and stay accountable.
- Accept the unfiltered - your app feed is filled with genuine efforts from real people. That is how we motivate one another.
- Whether you're a world-class athlete or a complete novice, you're welcome here. Simply record and go.
Key challenges:
Different challenges are associated with developing a fitness/sports app in the current age. These can be categorized into two types:
- Asset platform challenges
- Competitive environment challenges
The asset platform challenges include operating within different Android API levels, leading to frequent application crashes. The client had to invest in more resources for application testing as a result of challenges around app testing resources.
The other imperative was product differentiation. Divum helped create a competitive advantage while planning the launch, so the app could take on other similar products in the market, with a comprehensive feature set, while focusing on the user experience. We created an app that has a simple, user-friendly interface and doesn't require a lot of technical know-how to operate.
How was it solved?
- Built a Social Media and Networking platform designed explicitly for Sports/Fitness enthusiasts.
- A platform that allows its users to connect with other sports enthusiasts, and spark conversations by sharing live updates of their activity on the social feed.
- The ability to establish a network of athletes, health and nutrition professionals, and service providers that can exchange advice, recommendations, and more.
- Brand building for fitness/sports enthusiasts. This required developing community-driven social media pages so that athletes and fitness enthusiasts could talk about their accomplishments.
- Ability to provide cutting-edge sports tracking choices in order to enable any sport or fitness activity as effectively as feasible. The information was then accessible via mobile for cloud storage and sharing on social networking sites like Facebook, MyFitnessPal, etc.
- The ability to sync various smartwatches with the app and monitor their performance there.
- Ability to make service suggestions to users based on their data and exercise/fitness pattern
- The ability to view other users' achievements directly and connect with them through social media platforms
- We incorporate all relevant features into the app without compromising quality based on our experience with fitness/sports.
- This ensures that the app is robust enough to handle all challenges required for successful deployment.
- Demystified the technical requirements that were initially difficult for our client to understand due to his lack of knowledge in this area.
Conclusion:
Our team of engineers developed both the Android app and the iOS app. The Android app was programmed with the latest version of Android, which was 4.4.2 then. The iOS app was programmed with the latest version of iOS (iOS 9).
We're building a social media, social networking and a marketplace platform exclusively for Sporting/Fitness communities globally. Sport enthusiasts can connect their smartwatches and fitness apps like Garmin, Samsung, Google, Fit to record and track all their sporting performance and achievements onto the platform and also share it with their sporting peers/communities.
Platform offers extensive gamification features like prizes, batches, and scores to help amateur athletes generate intrinsic drive to improve their performance. The platform also offers a marketplace for experts in sports domain such as coaches, physiotherapists, nutritionists and more to offer their services.
We designed and built an app that is intuitive with an easy-to-use user interface and does not require much technical training for app usage. This ensures that the app is robust enough to handle all the challenges necessary for successful deployment.
