Divum Space - May 2023

Divum has been at the forefront of tech innovations for a diversity of enterprises and small- to medium-scale companies across industry verticals. Enabling offline retailers to go online in pandemic times, helping healthcare operators scale their reach and offerings through cloud platforms, and endeavoring to cater to whatever digital transformation challenges our clients face, Divum has constantly simplified and expedited growth for all. Now, with the aim to further augment your digital journeys, we unveil the Divum newsletter that will be our regular outlet for knowledge sharing, familiarizing customers with new tech and trends, and to help everyone progress together in the digital journey to tomorrow!

Empowering Indian Retailers with D2C Transformation?

Divum has emerged as a key enabler and provider of early technologies in the digital retail space. Our solutions eliminate friction, bottlenecks, lack of visibility or other such challenges for ecommerce players in the marketplace as well as the business-to-business (B2B), and direct-to-consumer (D2C) spaces. We are now excited to expand our services and support thousands of traditional retail businesses. Our extensive, end-to-end ecommerce and supply chain framework will enable them to connect seamlessly with their consumers online. Our project of building a large digital retail network of kirana stores across Tier 2 cities led to significant boost in entrepreneurship, job creation, and simplification of market access for SMEs in India.

As per a RedSeer Consulting report, the Indian DTC market is expected to grow at a compound annual growth rate (CAGR) of 85% to reach $100 billion by 2025. Driven predominantly by the rise in ecommerce adoption, this growth presents a tremendous opportunity for traditional retail businesses to tap into, and grow beyond the physical stores.

The One Nation One Digital Platform (ONDC) initiative by the Government of India is expected to be a major catalyst for the conventional retailers to transform into modern digital D2C businesses. As reported by Boston Consulting Group (BCG), ONDC can bring down the ecommerce transaction costs by up to 20% by providing a level playing field to the SMEs in the ecommerce and D2C arena in India.

Divum team's efforts to enable small businesses through the D2C model of businesses are well-positioned to capture this growth and transform the e-commerce landscape in India. The capabilities and opportunities that ONDC initiative brings to the conventional businesses, need to be leveraged through switching to the digital operations. We understand that this is a daunting challenge for several traditional businesses, and that’s where Divum is ready to make it a seamless transition for them through its proven expertise in the field.

As an early-technology player in the ecommerce space, Divum has closely monitored the evolution of tech and gained unmatched expertise on the inner mechanisms of the ecommerce sector. Through our expert consultation services on the technical requirements, compliance standards, and best practices for using the platform, we can help businesses make the most of the ONDC initiative.

Divum is well-versed with the unique needs of each business, and we have a team that can customize the stock ONDC solutions as per the specific requirements of a business. From developing custom interfaces, workflows, and analytics tools, Divum is already enabling businesses to optimize their operations and improve their bottom line.

Reach me at avinash@divum.in.