Work · by domain
The product archetypes arrived in order. We built in each one.
The app economy did not grow as one category. Utilities came first, then media, then transactions, then marketplaces, social, logistics, ecosystems, enterprise products and finally AI-native software. Our work follows that order, which is why eighteen years feels longer than it sounds.
What follows is selected, not exhaustive: 1,400+ solutions do not fit on a page. Names appear where the work is already public. Where a customer has not cleared public reference we describe the engagement without naming them.
Prefer to see this as a single graph across time, technology, product and company? Open the four views.
Media, sport and streaming
Where the smartphone first earned its place: information and live video in every pocket.
IBN Live and Moneycontrol on mobile
One of the first live-streaming apps on Google Play in India, and India’s first financial-market aggregator app, across Android, iOS, Windows Phone and Nokia feature phones. Later, Cricket Next.
Live cricket for the 2011 World Cup
Live streaming on smartphones and feature phones, with CDN set-up alongside Tata and BitGravity, geo-fenced feeds and URL expiry. Launched the day India won the final.
Aaj Tak, India Today, Business Today
Marquee news properties on mobile for seven years. Aaj Tak passed 10 million downloads. The India Today app carried the magazine, breaking news, video and interviews.
Channels and content apps
Several television channels brought to mobile platforms, an OTT property, and a lecture and video content app for NDTV on Android and iOS.
Travel and ticketing
The moment people expected to transact from their pockets.
Payments inside feature-phone apps
A custom J2ME/Symbian library that kept the session alive through payment, with an OAuth-based licensing model. Used in BookMyShow and Paytm applications; bank APIs from ICICI, Citi, HSBC and HDFC.
New native apps, hot-swapped on launch day
A new Android and iOS app designed to scale across flights, hotels and new lines of business, replacing the old app under a stage-gated NPD process.
Enterprise travel for 150,000+ employees
Flights, trains, cabs, hotels and guest houses worldwide, with Active Directory sign-in through SharePoint, a digitised travel policy and travel and weather notifications.
Airports, OTAs and personalised planning
A clean, minimal Cleartrip mobile app; a passenger-facing airport platform with travel information, commerce, cabs and loyalty; and a point-to-point ML recommendation platform on GCP with PCI DSS controls, fraud detection and 24×7 infrastructure management.
Commerce and retail
One-time, recurring, subscription and membership models, and the analytics that are different for each.
One of India’s early Progressive Web Apps
Google recommended the Divum team for BigBasket’s PWA. After launch BigBasket reported higher order conversion on the mobile site.
Samsung e-commerce, then as a PWA
A responsive web shop for Samsung India, re-implemented as a Progressive Web App as a Google partner.
Omnichannel ordering
Android, iOS, PWA and desktop ordering with delivery, offers, gamification, loyalty and aggregator integrations.
Jewellery with a complex supply chain
A made-to-order order management and last-mile logistics system with Android, iOS and web storefronts, built against the founder’s brief that it should be the most talked-about commerce product.
Lakme Studio analytics and retargeting SDK
Adaptive, personalised content inside HUL’s existing apps. Five million downloads after release and a higher returning-user rate.
Commerce on WhatsApp
A home-delivery portal reached from WhatsApp for a national supermarket chain, piloted in Vizag and Bengaluru and built to roll out across stores.
Point of sale and storefronts
A scalable backend and web POS for a retail network; a POS for pharma retailers with distributor offers; an international silk-saree storefront; a flat-design revamp for Domino’s; and channel research for Simpli Namdhari.
Fintech and banking
Twenty-plus solutions, from the first in-app payment on feature phones to voice and IoT in branches.
A cashless wallet for truck drivers
Fuel and road expenses without cash, removing handling risk and pilferage. First version in ten days; a revenue-generating product within two months; a year of continued development.
Voice assistant and IoT banking alerts
An Alexa-based branch assistant built with Amazon, and a desk device that glows green or red when an account is credited or debited, for priority customers.
Investment chatbot and card app design
A Progressive Web App for the investment chatbot Arya, and UI/UX consulting with GE Capital for SBI Cards mobile apps on all platforms.
Automated testing for critical banking apps
Over 500 automated Appium scripts for UI, functional, performance and upgrade testing, integrated with AWS Device Farm.
Re-architected crypto exchange backend
Backend re-architecture and DevOps on AWS: VPC, CodePipeline, autoscaling, Aurora.
Insurance onboarding from the field
Executives submit applications and documents from a mobile app directly to processing centres, replacing branch hand-offs and cutting turnaround time.
Supply chain and logistics
From assisted shopping through kirana stores to a multi-enterprise platform of our own.
Project Udaan
Assisted shopping through kirana stores on Android tablets, with SMS-based fulfilment where connectivity failed, offline catalogues and Lucene search. India’s first SMS-based assisted commerce, deployed in eleven states.
Digital stores for 100,000+ materials
Mobile material issue, receipt, transfer, indent, return and location flows on Azure.
Farm-to-fork, with a demand predictor
A subscription business with ML-based indent prediction to reduce wastage and a route optimiser for last-mile food delivery in Bengaluru and Mumbai, on Google Cloud. Divum records early-access TensorFlow work before public launch.
Our own multi-enterprise platform
Began as one of India’s earliest enterprise blockchain implementations, exchanging transactions between ERPs through smart contracts, piloted on Oracle Cloud. Now a supply chain platform covering planning, logistics, inventory, quality and control towers, with a patent-filed Universal Commerce State Machine. param.network
Healthcare
Compliance designed in on day one: HIPAA, FDA, DICOM.
A HIPAA-compliant radiology marketplace
Subspecialty reads and second opinions as a marketplace, with a cloud DICOM viewer, merged state and national provider databases and multi-tenant SaaS deployment per hospital.
ICU data over LoRa
Device data from ICU units captured over a LoRa network, pushed to AWS and monitored by doctors in real time on mobile.
FDA-focused system testing
Comprehensive testing of patient, physician and admin apps and the data flow from a medical-grade smartwatch, working with FDA compliance auditors.
Tracking, coaching and prediction
A BLE fitness band with coaching; a digital patient-support programme for pulmonary care; and an ML model combining weather, pollen and location data to forecast asthma triggers for the Australian market.
Education and learning
Adaptive learning, analytics-driven coaching and mentoring networks.
Adaptive learning and assessment
An adaptive learning and testing algorithm with the web application and content systems behind it.
Analytics-driven preparation
A platform measuring speed, accuracy, time management and attempt planning, architected for over a million concurrent connections.
Mentoring and learning network
A collaborative mentoring platform for one of the largest seed accelerators.
Storytelling and performance platforms
Interactive storytelling for personal development, and an employee performance analysis platform used to lift sales and retention in large corporations.
Platform and OEM work
Early access programmes with the companies that built the platforms.
Windows Phone launch applications
Eight of eleven signature apps on the Windows Phone store in India, with platform-specific design and OS integrations, plus the first Lumia camera SDK app, and MakeMyTrip, Cleartrip, Goibibo, Times of India, Café Coffee Day and ixigo among others.
A dune buggy driven by a phone
Custom Wi-Fi control hardware and apps on Symbian, BlackBerry, Android and iPhone for a national campaign, later shown on BlackBerry at Startup Village, Kochi.
Shortlist on Angular 2
One of the first production applications built on Angular 2, developed with Google’s Angular team, with Divum running the India launch event of more than 400 participants.
Sport analytics and instrument clusters
An IoT sports-analytics platform built with the Azure team, and IoT-based software for an automotive instrument cluster.
An early low-code generator
A drag-and-drop UI designer, rules engine and data access manager, years before low-code became a category, used for government agency solutions.
Applied AI, 2023 →
Production systems on a governed runtime. Named customers are cleared for public reference.
Invoice reader with GST and MSME validation
Multimodal reading into structured records, per-invoice rules context, auto-healing when validation fails. 99% accuracy.
Warranty-renewal voice agent
Voice and text with context continuity across callbacks, CRM enrichment and mid-call product answers. 72% contact rate. Also L2/L3 service agents for app support.
HR Mind, manufacturing analytics, drawings
Performance appraisal for 20,000 employees with zero data egress, graph-first analytics over plant data, an AI quality gate for architect drawings, and a 600+ GB platform on Azure AI Foundry, a Microsoft co-sell reference.
Dashboards on ⦃param⦄ with ai/Studio Minds
Operational dashboards generated by Minds over live commerce and supply chain data.
CodeFlo: Struts to Spring Boot
Persistent, git-backed AI coding sessions with validation at each step. 60–80% lower migration cost.
Copilots, assistants and SQL generation
A CRM copilot for executives with real-time signal processing; an interview-assistance detector for HR; a natural-language-to-BigQuery assistant for a life insurer.
Case studies
The longer stories behind the work: the problem, what we built and how. Written up by our teams over the years.
Eighteen years of archetypes, in order.
Social and ecosystems
Products launched against a date, for the next billion users.
JioChat on the JioPhone
Chat and video calling for a non-touch VoLTE device that had not launched, built in JavaScript for KaiOS and delivered in twelve calendar weeks, for a user base expected in the hundreds of millions.
The iOS creator app
Built for celebrities to engage followers, delivered ahead of a scheduled media launch, with further releases afterwards.
Indian-language microblogging and live content
Android roadmap engineering for Koo around content streaming, and the Glance iOS app for creators to go live and run polls on screen zero.
Privacy-first and interest-led networks
MYn, which keeps personal, work and public networks distinct in one app, with local commerce and channels; and a social platform for sports enthusiasts connected to Garmin and Amazfit watches.